Created in February 2019 as a joint initiative by Lille Metropole, CCI Région Hauts de France and Entreprises et Cités, Hello Lille promotional agency was set up to boost the region’s attractiveness, economy and tourism industry through its Hello Lille trademark.
Its aims are to:
promote the region in France and internationally via the Hello Lille brand by bringing together all the stakeholders working towards the attractiveness of Lille Metropole, be they businesses, tourism providers, public bodies or private enterprises,
reach out to all types of business and investors interested in the opportunities our region has to offer,
increase tourist numbers and boost business tourism,
provide help and support with applications for major events and their organisation,
attract new talent and nurture the sense of pride and belonging among Lille Metropole residents.